Chapter 226: Full Benefits
Chapter 226: Full Benefits
December 1st.
After nearly a month of pre-sale, Guizhen finally began to be officially delivered on a large scale.
In fact, before the press conference, Qi Rui had already helped Datang Heavy Industry to build 50,000 Guizhens, and the first batch of orders should have been delivered long ago.
However, the 30,000 battery swap stations planned in the early stage have not all opened. If the users are not convenient to swap batteries if the vehicles are delivered too early, it will definitely affect the reputation, so it was delayed to December.
In addition, the extra month of stocking time also allowed Qi Rui to work overtime to help Datang Heavy Industry build vehicles. As of the end of November, Datang Heavy Industry’s battery swap stations had stockpiled a full 150,000 Guizhens.
But it still can’t withstand the pre-sale that is twice as high as the stock…
It was mid-November, and the pre-sale order volume had already fallen into a slump. Normally, the first month’s order volume is only 120,000 at most.
But the emergency adjustment of the electric vehicle subsidy policy directly added fuel to the fire for Guizhen.
At this time, the power of vehicle-battery separation and sodium batteries is fully reflected.
Currently, the pure electric models on the market have large battery packs, because the price of the car itself is expensive, and the subsidy of 20,000 or 30,000 yuan is still not painful.
For small battery packs, such as the official range of only 100 or 200 kilometers, the regular “old man’s music” such as Hongguang MINI, Wuling Bingo, and Ice Cream, because the battery pack is only about 20 degrees, it does not meet the subsidy threshold at all.
On the other hand, Guizhen, according to the calculation of 10,000 yuan for 40 degrees, Guizhen equipped with an 80-degree battery pack can apply for a 20,000 yuan cash subsidy from the relevant department in the third month after the consumer confirms receipt.
It means that you can drive home a pure electric car for home use without any range anxiety for only 39,999!
And this price was not enough to buy even a Hongguang MINI before.
Who can resist this temptation? So Guizhen’s already weak sales volume has become popular again!
However, because the battery pack is a leasing model, this model is a bit like applying for an installment loan for the battery pack, and the actual cost of use for users will be higher than this.
As long as the current car is maintained normally, there is basically no problem in driving for more than 10 years, but in fact, the average service life of domestic cars is only 5 years. If calculated according to this time, Guizhen’s battery rental fee is 24,000, and the bare car is added together, which is 63,900 for five years, which is quite cost-effective.
And after five years, you can continue to enjoy a battery with a health level of more than 90%.
At the same time, Datang Heavy Industry later launched a service, namely door-to-door battery replacement and power collection.
For example, if a user is going on a business trip for two months and feels that it is too much of a loss to pay 800 yuan for battery rental because the car is parked at home without use, he can spend 99 yuan to call for a power pick-up service and ask a nearby battery swap station to take the battery away. In this way, the battery rental can be suspended. When he returns from the business trip and needs to use the car, he can spend 99 yuan to call for a power delivery service.
This pick-up and power delivery service has once again improved the shortcomings of the battery swap model.
For those consumers who buy a car but often do not drive it for a long time, it has also begun to have a strong lethality.
For users who can drive tens of thousands of kilometers a year, after enjoying the benefits of the policy, the return to reality is not only more than 40,000 yuan cheaper than the same level of fuel vehicles, but also helps them save at least 15,000 yuan in fuel money and several thousand yuan in car maintenance fees during use.
So this is no longer the same price for oil and electricity, but it is a comprehensive revolution in the life of traditional fuel vehicles! Well, it seems that traditional new energy vehicles are not immune to this…
In short, if we only look at the cost performance, even Hongguang MINI can be beaten to a pulp, let alone other cars.
Changan, BYD High-tech Plant 1.
When Wang Chuanfu watched the employees drive the three Guizhen cars that had just been brought into the production area and slowly park them in front of him, his mood suddenly became heavier. Although he had a general impression of this car as early as the press conference, he was still shocked after seeing the actual car.
It is hard to imagine that this is a car that consumers can drive home directly for only 39,999 yuan…
Although it has undergone some design changes, Wang Chuanfu can still see the shadow of Arrizo 8 in this car.
As Qirui’s flagship model for the re-impact of the sedan market, Arrizo 8 is indeed worthy of praise in terms of both appearance and performance.It is remarkable, but unfortunately the market for family sedans in the 100,000-level class is already very competitive. In addition, the automobile market, especially the fuel vehicle market, has been weak in recent years. Qi Rui, which is always one step behind, has not been able to open up the market with this model.
But after changing to Guizhen, everything is hard to say.
They bought three Guizhens, one of which was disassembled and analyzed, especially the battery pack.
The remaining two were taken for professional testing and Wang Chuanfu’s personal experience.
Wang Chuanfu and the company’s product manager spent about 20 minutes experiencing the Guizhen statically, and then asked, “What do you think?”
”Great value for money. Although the configuration is a little lower than that of Arrizo 8, the price of 60,000… I feel that they don’t make any money from selling this car.”
Wang Chuanfu also nodded: “Their profit point is not selling cars, so we have no chance to compare with them in terms of cost performance… Even if we make battery-swap models in the future, we can only compete with them in a different position.”
”But what if they launch other models? What should we do? ”
”I don’t think so.” Wang Chuanfu shook his head directly, “Who is Kang Chi? How could he focus on making cars all day? If it wasn’t for forcing us to join the battery swap camp, I don’t think he would even make this Guizhen.”
”Do you think Datang Heavy Industry will only make this car?”
”Probably.” Wang Chuanfu sighed, “Unless everyone is unwilling to eat his share of the cake…”
But eating the cake that Kang Chi shared means that BYD can only make naked cars in the future.
And it’s a naked electric car!
This greatly reduces their technology share and profit margins. In a sense, everyone is back to the same starting line. Car companies like Qirui, which were already far behind, may seize this opportunity to successfully counterattack.
Those backward car companies are naturally happy about this, but it is a bit uncomfortable for companies like BYD that have become the industry leader after years of fierce competition…
After the static experience, Wang Chuanfu drove the car with the product manager and ran on various roads for a whole day.
Back to the High-tech Plant No. 1, the first thing Wang Chuanfu did after getting off the car was to ask the administration to help him arrange the trip to Datang Heavy Industry.
Fragrant, It’s so fragrant!
This Guizhen not only crushes fuel vehicles in terms of cost performance, but also feels much better when driving.
Especially when overtaking at high speed, the power that comes at any time makes Wang Chuanfu deeply realize that Datang Heavy Industry has not only powerful batteries, but also excellent motor technology.
In addition to the actual cruising range that far exceeds expectations, and after personally experiencing two battery swaps, Wang Chuanfu finally accepted and believed that this model is the future of new energy vehicles! (End of this chapter)