186. Chapter 185 Multi-party melee
Chapter 185 Multi-party melee
In the month after China’s electronic assembly plants received the news of chip price increases, the first thing that ordinary consumers in China faced was the overwhelming news of global chip shortages.
Along with this, all electronic digital products withdrew from the promotional activities of major platforms. Even the full interest reduction activities were cancelled, and there was no need to think about any large coupons.
For the old models that have been released and sold, manufacturers are not in a good position to directly increase prices.
In order to reduce losses, they can only reduce shipments, and then quickly release new products to replace old models with new products, and naturally complete the price increase operation.
In short, at this stage, it is already very good for users to grab old models at the original price.
Especially the graphics card manufacturers, they are already familiar with similar operations and have the most confidence.
After only one week of preparation, they couldn’t help but start selling out the old models, and then released new models, with the price increase of up to 30-50%!
But in fact, the so-called new models are just the old models with a new design, a few English letters like PRO/TI/DOU/OC that consumers can’t understand, and then they are sold after slightly re-adjusting the parameters.
This makes the already numb graphics card players even more numb.
With the graphics card manufacturers taking the lead, other fields will naturally no longer feel guilty.
From computer machines to notebooks, to tablets, mobile phones and other digital products, all manufacturers and dealers are scrambling to either directly increase prices or launch new products.
On May 8, Xiaomi saw that the blue and green factories had already started to act, and could no longer hold back and announced that it would hold a new product launch conference two days later.
From the announcement to the press conference, they only left themselves two days. This is not only because the earlier the release, the less loss, but also because they are afraid that too long will give “friendly competitors” enough time to prepare and snipe their press conference…
However, what Lei Zong did not expect was that the first bullet fired at them was not from “friendly competitors”, but from “enemy competitors”.
On the day after Xiaomi announced the news, Pingguo Company on the other side of the ocean also suddenly announced that it would release iPhone 15 on May 10!
As we all know, since the iPhone 4, Pingguo’s new product launch conference has always been in September and October.
This is almost a tradition of Pingguo.
But now it suddenly goes against the norm and advances the time to May, and it is the same day as Xiaomi…
The tit-for-tat intention is simply too obvious!
“Why is Pingguo suddenly targeting us?!”
”They must be sure that we are going to raise prices, and after the price increase, the price will be almost the same as theirs…”
”It’s over, it’s over, what should we do?”
”Should we find a reason to postpone the release?”
”Will it make us look too cowardly? And what’s the harm of delaying? Will the chip price drop if it is delayed?”
”…”
Faced with the targeting of Apple, Xiaomi’s senior executives, who felt that they were in a dead end, panicked.
Until this moment, President Lei finally realized that, in fact, these electronic assembly plants had become abandoned!
The purpose of the chip price increase, in addition to squeezing out their last bit of value, is to allow non-Chinese brands such as Pingguo, Samsung, and Sony to complete the dimensionality reduction attack on them and grab back the market share they have finally grabbed over the years!
It was not until this moment that President Lei truly realized how fragile the market share they had been able to grab before was.
Because it was originally given to them by others,
Now they don’t want to give it to you anymore, and it can be easily taken back! But now they have to shoot the arrow on the string.
Otherwise they will just sit there and wait for death…
Lei had a gloomy face and was silent for a long time. Finally, he gritted his teeth and said: “Reduce the starting price of Xiaomi 14 from 5699 to 4699, and the starting price of Hongmi Not12 from 1999 to 1699!”
“!? ”
Everyone was shocked when they heard it.
With such a big price reduction, can they still make money? “At this time, as long as we don’t lose money, we can talk about other things after stabilizing the situation and getting through this wave.”—— Just when Mi fans and Apple fans were discussing the press conference on the Internet, another news broke out on the Internet the next dayAn explosive news.
Huawei will also release the new product P60 on May 11, the second day after Xiaomi and Pingguo’s press conference.
And it also directly revealed in the press conference announcement that this new product will be the first strategic cooperation between Huawei and Daqin Optics!
No need to guess, Huawei can cooperate with Daqin Optics on cameras.
With the advent of the two products Qinguang No. 1 and Wuan Micro Single, Daqin Optics is now a well-known optical brand in China.
For this company that can make domestic EUV lithography machines, everyone is not only proud of its technical strength, but also full of confidence in its technical strength.
With these two big guys joining the battle!
The chaotic situation immediately raised the heat of this matter to a higher level.
Even those who have no plans to change their phones because of the recent crazy rise in electronic product prices can’t help but focus their attention on this sudden multi-party melee.
After another long day of waiting, Xiaomi’s new product launch conference was finally held as scheduled at the Yanjing National Convention Center under the attention of the public.
After Lei Zong came to the stage, as usual, he first talked about the growth history of himself and the company, summarized the development achievements of Xiaomi in the past few years, and made a prospect for the future.
In this session, he emphasized that Xiaomi will increase its investment in research and development and strive to become a new generation of hard-core technology leader in the world.
After this wave of sensational speeches, time has passed for almost half an hour, and it has finally officially entered the new product launch session.
[Xiaomi 14 Xiaomi | Lai Ka Joint Research and Development]
With the text on the big screen, the first product finally appeared.
Then, Xiaomi’s main technical person in charge began to give an in-depth explanation of the system, design, screen, processor, and Lai Ka Light and Shadow Hunter Camera.
After these links, Lei Zong came to the stage again.
According to the original plan, he was going to compete with Pingguo 14 in this link, but considering the upcoming release of Pingguo 15, he decisively cancelled this link and went directly to the link of announcing the price.
”As you all know, recently, due to the surge in global chip demand, chip prices have risen sharply, and it is expected that this year will be in a price increase cycle, so our pricing pressure is actually very large.”
”At the same time, our R&D investment is also increasing year by year, and a large number of new technologies have been applied to new products, so I hope everyone can change the traditional concept of pursuing the ultimate cost-effectiveness.”
Hearing this, whether it is the audience at the scene or watching the live broadcast, they immediately saw the two big words on Lei Zong’s face: price increase! At the same time, the Pingguo press conference on the other side of the ocean has just begun, but they did not introduce the company’s development history in a long speech, and even the performance parameters of 15 have not been introduced yet, and they directly announced the price!
Chapter 185 entered the small black room, everyone can go back and read it
(End of this chapter)