171. Chapter 170: Sales are not easy
Chapter 170: Sales are not easy
Yanjing, Xiaomi Technology Park.
Fang Qiming took the prototype and took his assistant to Xiaomi headquarters. After explaining his purpose to the front desk, he was immediately taken to a meeting room.
Soon, Mai Yongxiang, wearing a black business suit and a pair of black-framed glasses, walked in.
After taking a look at Fang Qiming, he immediately stretched out his hand and said, “Hello, Mr. Fang, I have heard a lot about you. I am Mai Yongxiang, the product manager of Xiaomi.”
”Hello, Mr. Mai.”
After Fang Qiming shook hands with him, he introduced his assistant to him.
After the three of them sat down, Mai Yongxiang got straight to the point and asked curiously, “You said on the phone that you have successfully developed a mobile phone lens?”
”Well, we brought the prototype with us.”
After Fang Qiming finished speaking, his assistant immediately took out a mobile phone from his bag and handed it to Mai Yongxiang.
Mai Yongxiang took the phone and first looked at the lens module behind it.
Three lenses plus a flash, the appearance is nothing special except that the lens is slightly larger than the ordinary mobile phone lens.
Then he unlocked it and turned on the camera function.
Nowadays, the imaging of any good mobile phone lens is actually pretty good. It is obviously impossible to make people feel that the image quality is amazing at a glance.
Mai Yongxiang looked at the picture on the screen, and his first feeling was that it was indeed quite clear.
At the meeting a few years ago, he once mentioned Daqin Optics. Unexpectedly, Daqin Optics quietly developed its own mobile phone lens so quickly.
He pointed the lens at a pot of flowers in the reception room, first took a picture with a standard lens, then played back and enlarged the picture. After observing the details, he was a little surprised.
The light in the conference room was not actually bright. When he just took the picture, he actually deliberately shook his hand a little, and the picture that came out was surprisingly clear.
This means that when this photo was just taken, the exposure time was not long, and the shutter speed was at least below 1/200 seconds.
“Mr. Fang, what are the specific parameters of this lens?”
”The main camera is a 1.2-inch 1200W pixel sensor, and the secondary camera…”
”Wait… 1200W pixels?”
”Yes, but don’t worry. Although the pixels are only 1200W, the area utilization rate of CMOS is as high as 92%. The light that each pixel can receive is no less than many compact cameras. Moreover, its digital circuit is made of 7-nanometer process technology, and the image data processing speed is very fast.”
”But it only has 1200W pixels after all.”
Mai Yongxiang said with some regret,
”Although it is a large bottom, it is definitely impossible to put it on our high-end models. I can try it with Hongmi first. If the effect is OK, I will apply to Mr. Lei… By the way, how much are you going to sell this camera for?”
”699.”
”How much?”
”699!”
”…”
Mai Yongxiang was speechless.
They only sell a Redmi for over 1,000 yuan,
Spend 699 yuan to buy a camera?
Are you crazy? “I’m very sorry.” Mai Yongxiang immediately shook his head and said, “The price of your camera is too different from our product positioning…”
“Mr. Mai, please don’t rush to make a conclusion. The performance of our camera is better than Sony’s Exmor RS, especially the periscope telephoto lens with a 1.2-inch bottom and the main camera. The imaging effect is amazing! Why don’t you try it again?”
Mai Yongxiang was a little surprised after hearing this.
Periscope telephoto lens? Or the same 1.2-inch bottom as the main camera? The common problem of telephoto lenses has always been that the image quality is too poor. The reason is that the optical structure of telephoto lenses is usually more complicated. For example, the telephoto lenses on professional cameras are like a cannon barrel.
And the trend of mobile phones is getting thinner and thinner, so there is limited room for the lens to play, especially the telephoto lens, it is impossible to give you a lens that stands out.
So there is a periscope telephoto lens design, its principle is a bit like the Z-shaped periscope on a submarine, by folding up the long lens to achieve the purpose of reducing the thickness.
This structure is much more complicated than a normal lens, especially the requirements for the reflector are very high, and the cost is naturally much higher.
And this telephoto lens of Daqin Optics can actually use the same 1.2-inch bottom as the main camera, which is a great improvement on the mechanicalThe structural design undoubtedly puts forward more stringent requirements.
However…
Even if your telephoto image quality can be comparable to that of a micro single, so what? If it is a low-end camera, he can still try to fight for it, but this flagship price…
He Mai Yongxiang has no say at all.
At least at the year-end meeting last year, it was obvious that Lei Zong was determined to cooperate with Lai Ka, and he didn’t need to offend his boss.
Mai Yongxiang returned the phone to Fang Qiming with some apology and sighed:
”I’m sorry, mainly because our flagship design plan was decided last year, and the company has no intention of changing the flagship lens supply chain in the short term… and the mid- and low-end models obviously don’t need this kind of high-end camera, so we can only have a chance to cooperate again in the future.”
”…”
Seeing this, Fang Qiming also knew that the cooperation with Xiaomi was basically hopeless, so he had to shake hands with him and say goodbye.
In the next week, Fang Qiming kept flying around the country with the prototype, and visited almost all the mobile phone manufacturers that could be named.
But all the replies he got were that they would have the opportunity to cooperate again in the future.
In this environment where everyone is madly competing for paper strength, using a 1200W pixel camera on a flagship phone is too risky for them.
They have been bragging about high pixels for so long, and finally educated the market, making users feel that high pixels are a guarantee of high technology and high image quality.
Now they suddenly admit that the previous propaganda was wrong, and they have to reverse and re-educate the market. The difficulty can be imagined.
”No intention of cooperation?”
After hearing Fang Qiming’s reply, Kang Chi was also a little surprised.
The market response would not be good at the beginning, which he could have foreseen before, but he didn’t expect that there was not even one person who dared to take the lead…
With this pattern and courage, you can’t handle the wealth and honor you have!
Do we have to force him to make mobile phones and eat up the entire industry chain? Kang Chi couldn’t help but feel a little entangled. Although the mobile phone market is indeed large, Kang Chi still hopes to open up markets monopolized by foreign capital, or technology markets that did not exist originally, and try to avoid fighting with his own people.
”In fact, it’s not that no one has any intention.” Just when Kang Chi was thinking about it, Fang Qiming hurriedly explained, “I left the most promising Huawei to the last. They just showed some interest, but they didn’t make a clear statement. They just said that they would visit you in Dongyang in two days.”
”Visit me?”
Kang Chi couldn’t help but feel a little curious.
Logically speaking, Huawei’s chip inventory should have been almost consumed, and they are the ones who are most looking forward to the breakthrough of domestic lithography machines.
But after Daqin Optics released Qin Guang No. 1, they have been very patient and have not contacted Kang Chi.
However, Kang Chi later changed his mind. Although he had built the EUV lithography machine, he did not have the wafer manufacturing capability for Huawei and could not directly help them.
What they expected most was that Kang Chi would quickly deliver the lithography machine so that domestic wafer factories could “blatantly” help them produce high-end process chips.
So from the perspective of interests, it is better to lick those wafer factories that purchased Qin Guang No. 1, such as Shencheng Silicon Industry, than to lick Kang Chi.
But now he suddenly said he wanted to visit him. What was he doing?
In fact, according to the time node of the story, P60 should have been released, but this matter is more MG, and it is estimated that it will be too late to analyze it. Here, everyone will just assume that P60 does not exist. Anyway, no one can really explain this matter.
In fact, I deliberately disrupted the time nodes of many product releases in the book to emphasize that this is a parallel world. I hope everyone can understand~ (End of this chapter)