165. Chapter 164 True Topic Terminator
Chapter 164 True Topic Terminator
Although his parents came, as the year-end approached, Kang Chi became busy again. He had to attend the year-end meetings of several companies.
He also had to make decisions on things like annual meetings and year-end bonuses, so he had less and less time to spend with his family.
However, the two elders had no objection to this. The main reason was that Kang Chi’s place was a bit similar to his hometown in the countryside, except that he didn’t have familiar neighbors.
Kang Daoming could go fishing nearby and make some new friends. Liu Xuemei also cultivated several vegetable gardens and planted what she thought were green and healthy vegetables.
If Kang Chi lets them stay longer, the next step will probably be to raise chickens and ducks…
In fact, if they are willing, Kang Chi hopes that they can stay here for a long time.
But based on his understanding of his parents, as long as he opens the door, they will immediately be “homesick” and want to go back.
To be honest, although the environment here is good, it is indeed too deserted. I guess normal people can’t stay here.
Even if Kang Chi stays at home every day to do research, he will occasionally go out and visit the construction sites of Daqin Optics and Datang Heavy Industry.
“Actually, if you feel bored, you can ask Chen Hai or Lai Qinglei to drive you around Dongyang City. There are still many places in Dongyang that you haven’t visited yet.”
”That’s too much trouble for them.” Hearing Kang Chi’s suggestion, Liu Xuemei shook her head and said, “If you are really afraid that we will be bored, you should quickly solve the lifelong event and give us grandchildren to take care of!”
”…”
True topic terminator. —— In addition to Kang Chi’s company, other domestic companies have also started their year-end summaries and made plans for next year’s development.
For example, Xiaomi, Lei Zong focused on discussing the Xiaomi 14 to be released next year and the general direction of the promotion of this mobile phone at the year-end meeting.
In terms of the camera selling point, the focus is still on the ‘Xiaomi X Lai Ka joint research and development’.
When Xiaomi 10 and 11 were released, the performance of Xiaomi’s main 100-megapixel camera was once complained by a large number of users.
So for the 12 and 13, they decisively abandoned this gimmick and instead cooperated with LaiKa, a world-renowned lens manufacturer, and put forward the slogan [This is really LaiKa].
The purpose is to emphasize the camera performance of their own products by promoting supply chain technology.
At the same time, the pixel was also actively reduced to 50 million, which was a disguised admission of the failure of the high-pixel marketing strategy.
In fact, this marketing strategy is essentially to forcibly elevate its own brand image through the supply chain, which is a manifestation of lack of confidence.
At the beginning, Huawei also did this, but Huawei’s marketing ability was not as strong as Xiaomi. Even if it was labeled with LaiKa, the effect was very general. It was not until Xiaomi 12 that LaiKa’s advertising effect began to really play out.
The main reason is that Xiaomi was previously pitted by Samsung’s so-called 100-megapixel lens. Once it switched back to the more normal LaiKa solution, users immediately felt that this camera was really good.
Laika is really awesome.
So in addition to Laika, later Chase and Sony also immediately became labels for assembly plants to gild their faces. Faced with this money-making trend, Laika even set up a special “Laika Certification” department, and changed from a lens factory to a third-party certification agency! As long as you pay money and pass their so-called image quality test, even if the lens is not made with their technology, you can get a “Laika Certification”! This greatly reduces their R&D costs and time, and improves the efficiency of selling signs to make money.
Compared with this “Laika Certification”, the cooperation between Xiaomi and Laika is a more valuable joint development. This model is indeed deeper and closer.
It’s just that the money paid is also more.
As we all know, except Sony and Samsung, which have the ability to make their own lenses, other mobile phone manufacturers do not have complete mobile phone lens R&D and manufacturing capabilities.
Well-known lens brands including Lai Ka and Zeiss are only responsible for the optical design of lenses and have the ability to produce lenses, but they are usually too lazy to make them and directly hand them over to foundries such as Sunny Optical and O-Film.
As for CMOS sensors, they are basically bought from Sony and then assembled with lenses.
So Xiaomi’s promotion is similar toThe cooperation model jointly developed by Lai Ka is that they and Lai Ka each send a few engineers to the OEM factory, communicate the plan on site, and then let the OEM factory produce it accordingly.
As for the color of the lens, which has a Hans flavor, the built-in digital filter can be used to imitate it.
Then when the product comes out, Lai Ka’s people applaud, and they can almost collect the money. In fact, even if Xiaomi abandons Lai Ka, it can definitely complete the design of the lens, and then pay some patent fees to let the OEM factory make it.
The reason why they insist on in-depth cooperation with Lai Ka is actually the same as spending advertising fees to invite a superstar to endorse it, Laika is also happy to do so.
Why not make money by lying down?
Sometimes, even on-site communication is saved.
For example, for Xiaomi 14 next year, they plan to use the same lens as 13.
The main thing is to re-develop, even if it is just a small improvement, you have to pay a large amount of endorsement fees.
With the camera on the 13 performing well, there is no need for this…
When the lens plan was about to be finalized, product manager Mai Yongxiang suddenly mentioned: “Do you think Daqin Optics will make mobile phone lenses? They have even made cameras and lithography machines. If we cooperate with them to develop mobile phone lenses, will it be a bigger selling point?”
”Daqin Optics?”
They were stunned and thought about this question.
But soon, President Lei rejected this proposal.
”Daqin Optics is a new brand after all. Its influence is still inferior to that of Lai Ka, a century-old brand, especially in the overseas market. Moreover, they have never made mobile phone lenses. Even if they have the ability to develop and manufacture them, we don’t know how long it will take. We can wait and see for a year. There is no need to take this risk now.”
Although his words were very euphemistic, everyone knew at once that he did not trust Daqin Optics and had absolute confidence in Lai Ka.
After all, the successful entry of 13 into the high-end mobile phone market gave him enough reasons to believe in Lai Ka.
If 14 is suddenly replaced by a domestic brand, even Daqin Optics, which can make photolithography machines, will feel a little cheap.
And Daqin Optics has always been known for its affordable prices, which is in conflict with their strategy of impacting the high-end market.
At the same time, the R&D department of Daqin Optics Camera has also completed this year’s project summary.
Although it has not been a month since Kang Chi assigned the task, He Yongbin still encrypted and packaged the summarized information to Kang Chi.
After receiving the information, Kang Chi first learned about the progress, and then used the plotter to optimize their plan.
It has to be said that optimizing the plan is much easier than drawing from scratch.
Especially with the cheating artifact of the plotter.
It feels like the difference between writing a paper on a blank piece of paper and grading the paper.
Kangchi mainly helps them optimize the digital circuit design of CMOS. If He Yongbin and his team were to do this, it would take at least three months, or even a year.
However, with the powerful chip design capabilities of the plotter, Kangchi can get it done in a very short time.
When Kangchi is almost done optimizing, it is not easy to send it back directly. They plan to wait until the new year to start work, lest they think that Kangchi has been prepared and their work is useless, which will hit their work enthusiasm…
In fact, Kangchi has also considered whether to analyze this plotter and copy the design software inside,
But he is afraid that this will directly collapse the back-end design industry of chips.
So at least we have to wait until Dahan Xinye is established to provide enough front-end design positions for these unemployed back-end designers to transfer.
In addition, this chip design software may also become a major killer for promoting domestic systems in the future, so there is no need to rush to take it out now.
Kang Chi was already imagining the scene where his foreign friends would be faced with a software interface filled with Chinese characters, and would be anxiously flipping through a Chinese dictionary…
Just thinking about it makes me feel great! I have to let them feel the pain I experienced before! (End of this chapter)