147. Chapter 146 Dust-covered Memories
Chapter 146 Dust-covered memories
”Fuck, if you want to release cameras, just release them. Why don’t you even sell FE mount lenses?”
”Boss Kang just said that they were forced to do so. I guess Sony didn’t authorize the mount, so there’s no way to achieve autofocus.”
”I’ve only bought my A7M3 for less than a month, and I only have a 50-yuan Daqin Optics lens. What do you want me to do in the future?”
”Hurry up and sell it on Xianyu. The sooner you sell it, the easier it will be! If you’re late, the price might drop.”
”You can go to Xianyu to see if there are any second-hand Daqin lenses.”
”Going to Xianyu is a waste of time. Daqin’s lenses have all been recycled by themselves, and the rest are kept for replacement. Besides, other mounts are out of print now, and I guess no one will sell them.”
”Daqin Optics is a bit ruthless this time. They’re fighting with the Big Three, and we users are the ones who get hurt!”
”You can’t say that. They I didn’t force you to change the door with a knife, it’s just that the benefits I gave you before are no longer given.
”Before, I was clamoring for a domestic camera. Now that I have one, I am struggling to decide whether it is necessary to buy one. To this, I can only say: Actually, I am the same!”
”It’s not that I don’t want to support domestic products, but I am mainly short of money and can’t afford the trouble of changing the door. Check your pockets.gif”
”Bullshit, you guys, you can buy a Daqin by selling an M3 body, what can’t you afford?”
”I guess you still look down on Daqin Optics and think it’s not worth it!”
”Let’s wait and see. What if the professional full-frame camera sounds good, but it is actually the same as the Yi, and it is still so expensive?”
”…”
Although Kang Chi didn’t see the live broadcast barrage, he could probably guess that the audience must have split into groups at this moment, and they were having a fierce discussion or even a verbal battle.
Even most people may be dissatisfied with Daqin Optics and stand on the side of questioning Daqin Optics.
This situation can be expected long ago.
At the monthly summary meeting of Daqin Optics, Kang Chi has emphasized one thing many times.
The camera market is a market that needs to be cultivated carefully and needs to be done step by step. Even if they make a great product, they can’t eat a fat man in one bite and grab the market directly.
After all, this is a private land that has been monopolized by Xiaobenzi and cultivated for decades.
Before the press conference, Kang Chi also gave a shot to the management of Daqin Optics,
I think tonight’s press conference may have a considerable influence, but the actual sales volume may not be so hot.
Because the reputation they have accumulated so far is in the field of lenses,
The trust and emotion of users in them are not enough to support them to abandon the cameras in their hands and change camps directly.
Therefore, Daqin Optics’ next target group is actually only three categories.
First, new users who are just about to buy a camera, and they are just ordinary users.
Second, those who have always wanted to buy a camera but were discouraged by its high price.
Finally, the camera in hand is about to be eliminated by the times and needs to be replaced.
As for those enthusiasts and collectors who are not short of money at all, there is no need to consider it at all. As long as the product is put on the shelf, they will be the first to grab it.
In short, as long as the first three types of people can be captured, Daqin Optics may be able to slowly take back this market in the next two or three years.
At the same time, through the price advantage of Daqin Optics, it is also very likely to re-expand the somewhat declining camera market.
For ordinary people, digital cameras may not be a necessity of life like mobile phones.
It is nothing more than making the way of recording life more exciting and diverse, posting photos on WeChat Moments more stylish, and improving the quality of life a little.
But the price paid for this is ridiculously high.
It is even a bit like a luxury product.
But if the price of a full-frame professional camera and lens is only about the same as that of an expensive mobile phone, then the consumer group of cameras will definitely expand further.
Not to mention anything else, most people who like to travel actually want to better record their travel memories.
This huge group alone may dig out many new users.
Of course, the premise of all this is that Daqin Optics can establish a good user base through Wuan.Monument, otherwise it is useless just to be cheap.
After announcing the price of the camera, Kang Chi paused for a moment, then slowly spoke again: “Next, I want to review a period of history with you through a documentary.”
With Kang Chi’s somewhat low tone, a documentary began to play on the big screen.
Accompanied by the narration of the documentary, a long-forgotten history of the development of Chinese cameras began to slowly unfold to the audience…
Speaking of domestic camera brands, those who are a little older may still vaguely remember old antique brands such as Seagull and Phoenix.
At that time, cameras were basically still film cameras, which needed to be loaded with small film rolls. After shooting, the film had to be sent to the photo studio for development, and it took a few days to see the photos.
Later, with the development of the times, foreign camera brands began to enter the Chinese market. These high-quality and low-priced foreign goods immediately caused a huge impact on domestic cameras. Most domestic camera factories began to have difficulty selling goods, followed by a wave of bankruptcy.
But several relatively large domestic brands such as Seagull and Phoenix are still hanging on.
Until the emergence of digital cameras, this breath was completely cut off. In 1981, Soni invented the world’s first electronic still camera “Mavica”, which had a resolution of only 279,000 pixels at the time. But with the development of the chip industry, the performance of camera sensors has become stronger and stronger. By 2000, the pixels of mainstream digital cameras had reached 3 million pixels.
These digital cameras with good imaging, easy operation and extremely low cost of use can not only play back the photos immediately, but also edit them with computers later, which quickly eliminated film cameras.
And the chip manufacturing industry has always been China’s shortcoming. China simply cannot produce decent CMOS sensors.
Later, in 1998, Seagull successfully made the first digital camera in China named DC-33 by using some low-end sensors bought from Xiaobenzi. However, its pixels were only a pitiful 300,000, so its sales volume was predictable.
After that, Seagull made several attempts, but due to the lack of experience in manufacturing digital cameras, it became a low-end camera assembly factory and lost its cost advantage. Seagull eventually had to stop production and go bankrupt like other camera brands such as Phoenix.
Later, Seagull also went through several company restructurings and changes of hands, and the property rights have been privatized.
Although the trademark is still there, it has become a dealer of retro toys…
The factory buildings have also become office buildings and rented to other companies.
In the more than ten years since the decline of old camera factories such as Seagull and Phoenix, island giants such as Sony and Ni have built high technical barriers in the field of digital cameras, which has almost become a taboo area for domestic entrepreneurs to invest.
However, in 2016, this situation had a small ripple.
That is, Xiaomi launched a Xiaoyi micro-single camera.
As we all know, Xiaomi is actually an assembly plant and a OEM factory.
And the Xiaoyi M1, which uses the Sony IMX269 sensor, is actually an assembled product.
Although it is called the first domestic micro-single camera, its original intention is not to carry the domestic banner at all.
Its purpose is obvious, which is to use parts developed by foreign manufacturers for assembly, and then make a quick buck through the marketing method of selling sentimentality.
Of course, if someone thinks that the Pingguo assembled in Foxconn is also a domestic mobile phone, then in a sense, the Yi M1 is indeed a domestic mobile phone…
In fact, this 3/4 frame domestic micro single, whether it is domestic or not, its awkward positioning is doomed. They are the same as the dying Seagull. Although the price is quite cheap, the body is only 2199 when it was first released, which caused quite a stir, but except for the depth of field of close-ups, which has a bit of the flavor of SLR, the image quality in most other situations is not even as good as that of mobile phones with better lenses. It has no competitiveness in the professional market at all.
In addition, the focus, continuous shooting stability, anti-shake and other performances are all poor. After being popular for a while, it basically disappeared. The price also plummeted. It can even be bought for only a few hundred yuan in the second-hand market.
After all, since Sony dared to sell sensors to them, it must not be afraid of how big a wave they will make.
Anyway, even if the sales volume explodes, it is still Sony that eats the meat.
Actually, to put it bluntly, the essence of the Yi micro single-lens camera is a toy camera.The camera can only be used by a few users with limited budgets who want to satisfy their camera addiction.
When the manufacturer first released the camera, it was sent to digital UP masters for review, but no one wanted it.
The Xiaoyi micro-single camera is just a digression. The documentary ended after the ending of Seagull.
In short, this history of the development of domestic cameras is somewhat regrettable.
The audience’s mood also seemed a little low because of this documentary.
In fact, at this time, most people may think that Kangchi is using this documentary to imitate the marketing method of Xiaoyi micro-single camera to sell feelings, and intends to give Daqin Optics’ camera the banner of “the light of domestic products” in the closing remarks of the press conference.
However, Kang Chi suddenly changed the subject and said, “This heavy history of domestic cameras is actually a microcosm of the development history of the domestic semiconductor industry. If the chips were not controlled by others, domestic cameras would not have fallen to this point.”
”I believe that some people will doubt how much gold content Daqin Optics’ so-called independent research and development has, and whether the CMOS sensor inside is purchased or outsourced to someone else…”
”And the product we are going to release next will reveal this answer!”
The audience was stunned.
There are actually new products to be released! ! ? So the documentary just now was not the theme of the end of the press conference, nor was it a hat of the glory of domestic products,
but a foreshadowing of the release of new products? ! ! Gong Jiayun’s heartbeat began to accelerate, and she couldn’t help but stretch her neck, looking closely at Kang Chi on the stage.
My guess was indeed correct. Although a camera is of great significance, it is definitely not enough to alarm so many heavyweight leaders.
There must be something bigger happening! Standing on the stage, Kang Chi smiled at everyone, and then pressed a button heavily.
The passionate background music began to sound, and the tall background screen behind Kang Chi began to slowly open to both sides, slowly revealing the scene behind the stage.
Everyone was surprised to find that there was another larger stage behind this stage!
Although some people noticed that the space behind the stage was quite large, they all thought it was a backstage rest area or something like that.
Unexpectedly, there was something else inside.
However, at this time, the inside was filled with fog, and only a large rectangular thing could be vaguely seen inside.
Everyone held their breath, waiting for the moment when the fog would dissipate…
As the items inside became clearer and clearer,
There began to be whispers of discussion, which then became louder and louder…
The first person stood up, then the second, then the third…
Except for a few leaders who knew about it, when most people at the scene stood up and stared at the huge product quietly placed on the stage,
The scene suddenly fell into a deathly silence again!
(End of this chapter)