105. Chapter 104 Scalpers?
Chapter 104 Scalpers?
The next day, Daqin Optics’ lenses were sold out as usual as soon as they were released.
However, unlike the previous few days, this time the restocking did not even last five minutes, and was sold out in just ten seconds…
Fang Qiming initially thought that Li Chen’s video had an effect, but for several consecutive days, the products were sold out as soon as they were released.
Because many users tried to grab a few days but did not get any, more and more people began to question whether Daqin Optics was sincere in selling products.
“This hunger marketing is so disgusting.”
”I suspect that their third-generation lenses have not been mass-produced at all. The high-quality lenses that were previously put on the market are completely marketing hype!”
”…”
Looking at the one-sided comments of users on the official microblog, Fang Qiming couldn’t help but feel a little puzzled.
Logically speaking, thousands of lenses have been sold in the past few days. Why haven’t any users who got the goods come out to speak for Daqin Optics? Not only users, but also those digital bloggers who were waiting for reviews, none of them got the goods, resulting in the fact that only Li Chen has released a professional evaluation video on the entire network.
This will inevitably make people think wrongly.
So under Li Chen’s video, there were soon comments from resentful users, who began to question whether Li Chen was taking advantage of Daqin Optics and helping Daqin Optics to hype this time.
Li Chen, who had just spent tens of thousands of dollars on a camera, was so angry that he almost couldn’t eat…
Fang Qiming, who felt something was wrong, immediately called Kang Chi.
At this time, Kang Chi was in Gangcheng, personally assisting Fang Qiang in conquering the reinforced stainless steel smelting furnace of 309S+. After receiving Fang Qiming’s call, he immediately frowned and asked: “Do you think it is scalpers who are hoarding goods?”
”This is just my initial suspicion.” Fang Qiming said with some guilt, “Maybe it’s because the performance of the lens has been improved too much this time, and my pricing is too conservative…”
”Well, don’t worry, it’s not your fault. Daqin Optics was originally made at a people-friendly price. It’s normal that you can’t let go of the price.”
Kang Chi comforted him first, and then said: “Let someone go to the market to investigate first to see if there are scalpers. If so, how much do they raise the price, and whether anyone buys it.”
”Well, I’ll go now.”
After Fang Qiming hung up the phone, he immediately mobilized the employees of the marketing department to look for unofficial channels to buy Daqin Optics lenses as consumers.
As a result, they really found it! The 50mm fixed focus lens originally priced at 2999 was sold directly by the scalper for 2999,
It has increased tenfold! Fang Qiming immediately sent a message to the scalper: ”Fuck, why are you selling it so expensive? Can you sell it?”
”Of course I have. You can check online. A lot of people are rushing to buy this lens. Anyway, I have sold eight out of ten. If you come later, I guess there will be no one left.”
The scalper’s reply is a classic term for forcibly creating a market state of supply exceeding demand. Fang Qiming naturally just listened.
He quickly fed back the information to Kang Chi, and Kang Chi immediately realized that something was wrong.
In fact, Kang Chi had been thinking about it just after hanging up the phone. Now with the support of this information, he has almost confirmed who is the mastermind behind the incident.
“Although these people may really be scalpers, I’m afraid they are not the kind who really want to resell the goods, otherwise there is no reason to set the price so high… I guess they are just pretending.”
”Ah?”
Fang Qiming didn’t react for a while.
”Have you forgotten what happened with Suo Ni last time? Who will be the biggest threat to our upgraded lens this time?”
After being reminded by Kang Chi, Fang Qiming suddenly realized.
”You mean, Suo Ni stole our goods?”
”This possibility cannot be ruled out.” Kang Chi pondered for a moment, and then said in a serious tone, “Whether it is a scalper or Suo Ni, you can do three things right now.” ”First, increase the price of all products by five times. Second, cancel the after-sales service of original price replacement, free replacement, and seven-day unconditional return. Third, find a strong patent law firm and negotiate with them when I come back.”
Hearing Kang Chi’s words, Fang Qiming was stunned.
Because it might be Suoni who is causing trouble, I looked up patent law in advance.The law firm can understand it.
But directly increase the price five times? Cancel all after-sales services? Won’t this arouse more resistance from users? Fang Qiming immediately expressed his doubts.
However, Kang Chi just said lightly: “It’s okay, this is the effect we want.”
”Whether it is Suoni or the scalper behind this matter, since they are playing this trick, let’s do as he wishes, directly increase the price to dissuade real users, and then sell all the products to them, cancel these after-sales services, and also lock them in harassing us by returning or exchanging goods.”
”Well…but what if they don’t buy it again?”
”If they don’t buy it, we can just stock it up. When the price drops again in the future, we won’t be afraid of selling out.”
Fang Qiming nodded, but still asked hesitantly: “But will this affect our mouths? Will it affect the reputation?”
”It should be… but there is no perfect solution in the world, and a temporary decline in reputation is acceptable.”
”Remember when we first started to build the production line, we were also criticized by users for insufficient production capacity? What happened later? Didn’t everyone say it was really good?”
”You have to have confidence in our product strength. When the price drops, users will buy all they want. What I am more worried about is that even if we increase the price fivefold, there will still be users who buy…”
Fang Qiming: “…”
Have you ever seen a boss who considers users so much and spoils his fans so much? A real conscientious boss!
“Brother Kang, I have one last question… Are we just going to keep raising the price to fight them? Isn’t this a temporary solution?”
”You don’t have to worry about this… Oh, by the way, you can also start to recruit more people to prepare for expansion. I also watched the video of Mr. Li. I think the point he made at the end is very reasonable. The current production environment of Daqin Optics has begun to restrict future development.”
”When you have time, you can go to the High-tech Zone to see if you can apply for a standard factory building. I guess after the last incident, the Merchants Group should be more enthusiastic…”
”Once the factory building application is approved, we will directly build a dust-free production workshop, so that the office area and production area don’t have to be separated so far as they are now.”
Fang Qiming couldn’t help but get excited when he heard that he could finally change to a formal factory, but soon, he thought of a problem.
“Daqin Optics, it seems that there is not much money now…”
”It’s okay, you can find it first, I will take care of the money issue, it will probably take a few days.”
With Kang Chi’s guarantee, Fang Qiming hung up the phone with confidence and started to get busy…
Kang Chi also immediately found the manufacturing drawings of Daqin Optics’ production line from his computer, packaged them together and sent them to Yan Hui, asking him to help Daqin Optics expand production.
Although Kang Chi started by making lenses, he also hopes to see Daqin Optics continue to grow and develop, but this road was blocked by Suo Ni and others. Before making his own camera and breaking through the technical blockade, Kang Chi actually had no intention of expanding production.
Otherwise, if the production capacity is too large and the market cannot digest it, it will be troublesome…
The equipment can rest, but what about the employees? So it is not wrong to control production capacity.
However, who would have thought that the other party would come up with a “strange trick” that almost made Kang Chi unable to do anything…
After all, he did not have the ability to predict the future. Otherwise, if they expanded production in advance, Suo Ni and his team’s tricky operation would only feed Daqin…
Well, it is not necessarily the case. If Daqin could produce, the other party would not have come up with this trick…
(End of this chapter)